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The sport, the sneakers, the history.

“I took a plane to meet Michael Jordan,” recalls Hatfield. “We chatted a bit, and discovered that he had a great sense of style. He said he wanted basketball shoes that were comfortable and fresh from the first moment, without needing to soften them with use.” (source

From this chat between Hatfield and Michael Jordan in 1987 the union between sport and fashion was born, between comfort and style; a real revolution of the modern era, the daughter of a déjàvu that recalls the story between Converse and the professional basketball player Chuck Taylor, 1923.

Today new ideas contaminate styles, between modernity and old school, comfort and innovative design. The new basketball shoes come into everyday outfits creating a mix between sportiness and elegance, to experience the city in all its dynamism.



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